Kellogg's under fire for new 'Triple K' cereal

The company has been under intense criticism for its new cereal brand 'Kellogg's Triple K' after many are concerned that the name closely resembles racist organisation the 'Klu Klux Klan.'

Kellogg's CEO John Bryant apologised for the offence caused, but remains adamant that the name will stand, insisting "the controversy caused by the name is regrettable, but it sounds really cool and we couldn't think of anything else."

The dispute was heightened this week when Bryant clashed with KKK leader Thomas Robb. 'We have no intention of being link to such an evil and disgusting organisation' said the national director of the KKK .

Many organisations are still calling on the company to reverse its decision with public pressure is mounting.

One of the groups, the 'Central Union for Naming Things' or C.U.N.T. for short, have said "this is an example of gross irresponsibility" asserted one spokesman, "how can they be so oblivious?"

Kellogg's has recently received complaints by left-wing activists for it's original Special K cereal, saying that 'despite its name, not a single disabled person has appeared on the cover.'

The new 'Triple K' cereal is expected to launch in 2019 in late October. It's also expected to launch with an exciting halloween promotion of a 'free mask inside'.